Effortless, for every occasion

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Designed in Scandinavia

Worn wherever summer takes you

Slow mornings - Long afternoons
Warm evenings - And everything in between

Made for the moments <3

Scandinavian design, made with love. Inspired by the city, long lunches with the girls, and all the little moments that turn into something bigger. Effortless clothes for a life fully lived.

Find your next favourite piece

Lace top in Black · effortless scandi top for women from ITS MAY

Basics

Ivy Dress in Leopard · effortless scandi dress for women from ITS MAY

Dresses

Haliey Basic Crewneck in Light Grey · effortless scandi crewneck for women from ITS MAY

Crewneck

Low Waist Suit Pants in Black · effortless scandi pants for women from ITS MAY

Bottoms

Harper Trench Coat in Sand · effortless scandi jacket for women from ITS MAY

Jackets

Florence Lace Skirt in Black · effortless scandi skirt for women from ITS MAY

LACE

Bow Top in White · effortless scandi top for women from ITS MAY

Linen

Cara Pants in Sand · effortless scandi pants for women from ITS MAY

Pants

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BESTSELLER <3

Meet Alba

The top you'll live in. Soft, basic, bestie-approved.

Florence Lace Dress in White · effortless scandi dress for women from ITS MAY
Florence Lace Dress in White · effortless scandi dress for women from ITS MAY

Florence Lace Dress - White

€54,95

2 sizes
  • XS/S
  • M/L
Sofia Dress - Black
Sofia Dress in Black · effortless scandi dress for women from ITS MAY
New

Sofia Dress - Black

€81,95

4 sizes
  • XS
  • S
  • M
  • L
Andrea Shirt in Pink Striped · effortless scandi formal shirts & blouses for women from ITS MAY
Andrea Shirt in Pink Striped · effortless scandi formal shirts & blouses for women from ITS MAY
New

Andrea Shirt - Pink Striped

€68,95

5 sizes
  • XS
  • S
  • M
  • L
  • XL
Zenia Half Zip in Brown · effortless scandi jacket for women from ITS MAY
Zenia Half Zip in Brown · effortless scandi jacket for women from ITS MAY

Zenia Half Zip - Brown

€61,95

3 sizes
  • S
  • M
  • L
Celeste Striped Pants in Rose · effortless scandi pants for women from ITS MAY
Celeste Striped Pants in Rose · effortless scandi pants for women from ITS MAY

Celeste Striped Pants - Rose

€54,95

4 sizes
  • XS
  • S
  • M
  • L
Alba Tank Top in Black · effortless scandi top for women from ITS MAY
Alba Tank Top in Black · effortless scandi top for women from ITS MAY
New

Alba Tank Top - Black

€27,95

2 sizes
  • XS/S
  • M/L

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Bella Lace Top in White · effortless scandi top for women from ITS MAY

Bella Lace Top - White

€47,95
Capri Skirt in White · effortless scandi skirt for women from ITS MAY

Capri Skirt - White

€74,95
Bella Lace Top in White · effortless scandi top for women from ITS MAY

Bella Lace Top - White

€47,95
Capri Skirt in White · effortless scandi skirt for women from ITS MAY

Capri Skirt - White

€74,95

NY FAVORIT

The ultimate summer dress

The lace texture that catches the light, the silhouette that fits just right. Our lace dress is made for warm evenings, the beach, and everything summer brings with it.

Køb her

You don't have to have it all figured out. But you can look good while you do." <3

Easy returns

Return easily and quickly through our returns portal.

Worldwide delivery

Receive your order 2-3 days after dispatch.

Made with care

Made with love for our girls.

Buy now, pay later

Split the payment interest-free via Anyday.